Narrative Strategy

I turn complex social impact work into compelling narratives that build trust, inspire action, and earn funding for clients who understand the power and importance of storytelling.

Clients Include:

Foundations & Nonprofits
Autodesk Foundation, AB InBev Foundation, Bush Foundation, Margaret A. Cargill Philanthropies, Evelyn Lilly Lutz Foundation, MacArthur Foundation, McKnight Foundation, Arthur M. Blank Family Foundation, Pollen Midwest, Arts Midwest, Public Good Projects

Universities, Institutes & Partnerships, etc.
Butler University, Temple University, Yale Institute for Global Health, Asian Development Bank, Measles & Rubella Initiative, GroundBreak Collective, AIA Minnesota, UNICEF

Commercial Brands
Beyond Yoga, Dyson, Mattress Firm, Marmot, Nike, Under Armour, REI

Tourism Agencies
Explore Minnesota, Travel South Dakota, Visit Southwest Virginia, Kentucky Tourism

Tech & SaaS Companies
Meta, Airbnb, Zenefits (TriNet), Upserve, Lightspeed, Galileo Health

Agencies
McCann Global Health, Epic Digital, McPherson Strategies, EWI Worldwide, Reboot.org, Bellweather Agency, Bond Studios

Digital Media & Brands
Matador Network, Tripadvisor, Realtor.com, Sleep.com, Gizmodo, Skillshare, Brit + Co

Work Samples

What Clients Say

“I got to work with Cinnamon in writing my book, Please Be Good at Philanthropy. She did research and analysis of high-impact foundation initiatives to create case studies. She was also a helpful reader and editor of the core content of the book. I so appreciated the energy and spirit of partnership Cinnamon brought to our work together. Plus, she is a delight!”
–Jen Ford Reedy, President of the Bush Foundation

“Cinnamon is a highly skilled storyteller who delivers polished journalism and brand content. She is a fast writer but also quite conscientious when it comes to brand guidelines and factual accuracy. She has high recall for details, is well read on a variety of topics, and is a pleasure to work with.”
–Sarah Schafer, Founder & CEO of Bond Studios

“Cinnamon is a wonderful collaborator and thoughtful partner. I worked with her to tell the stories of partners doing great work in our community. Cinnamon provided powerful writing that brought these stories and unique perspectives to life for our audiences. She was responsive and agile in addressing feedback throughout the process, and her writing helped increase understanding of the work.”
–Jacques Herbert, Vice President of Communications and Public Affairs at the McKnight Foundation

“I had the pleasure of working with Cinnamon on a number of copywriting projects with varied objectives and audiences. She is truly a pleasure to work with - she is a quick study on the strategy brief (even when complex), is always able to adapt to the voice and tone that each project requires, and delivers work that exceeds expectations time after time. Her positive attitude and friendly nature are a bonus!”
–Catie de Montille, Director of Communications at the AB InBev Foundation

“Cinnamon is one of the most versatile and strategic writers I have worked with. She excelled regardless of the challenge we presented to her, be it building the voice of a major corporate foundation from scratch, developing captivating, refreshing content for existing brands, or developing technical, educational toolkits for public health practitioners across several countries. Her diverse experience and commitment to quality always made her our first choice for new projects.”
–James Etheridge, Strategy Director at McCann Global Health

“Smart, funny, always engaged—she has the uncanny ability to take the thinnest of briefs and find interesting, relevant ways in that advance the goals of the project. Her prose is crisp, her insights sharp, and her attitude unfailingly positive and solution oriented.”
–John Washburn, Creative Director at McCann Global Health